Love is our superpower. It fuels how we collaborate, how we show up, and how we serve. When we move in love, we move in power.
WE LEAD IN LOVE
We don’t believe in problems, only solutions. A so-called problem is an opportunity for us to apply our creativity, challenge our thinking, and find the keys to success.
WE ARE SOLUTIONISTS
We move with integrity and take responsibility for our decisions, actions, and our successes.
WE OWN IT
Our Values
At Willie B. Studios, we are expert storytellers who tell culturally relevant and emotionally resonant stories.
Shirley Williams-Toney is an Emmy nominated producer and the founder and CEO of Willie B. Studios, a content studio trusted by the world’s biggest brands to deliver high impact storytelling. With more than 15+ years in media and entertainment, Shirley has built a reputation for producing culturally resonant content that moves audiences and drives results. Her work spans premium branded content, documentaries, podcasts, and integrated social campaigns created for partners including Dentsu, Kroger, Buick, AT&T, Microsoft, Vice, Bleacher Report, Condé Nast, and so much more.
Shirley leads with a director’s eye and a strategist’s discipline. She specializes in extracting emotional truth, elevating underrepresented voices, and crafting stories that feel intimate yet universal. WBS’ content has earned more than 100 million global views, secured award nominations, and strengthened brand trust across diverse audiences.
As a founder, she has built Willie B. Studios into a full service creative house known for excellence in pre-production, production, post-production, and creative strategy. Her philosophy is simple. Storytelling must make people feel seen. Teams must be empowered to do the best work of their lives. And every project must deliver measurable impact for the client and the culture.
Our Founder
Our Team
Aneka Hylton-Donelson is the Chief Content Officer at Willie B. Studios, where she leads the creative development of original IP, talent-driven storytelling, and strategic brand partnerships. A seasoned media executive and creative strategist, she brings 20+ years of experience shaping award-winning content for National Geographic/Disney+, Discovery, and other major global brands. Previously a Development Executive at National Geographic, Aneka helped launch hit series like Never Say Never with Jeff Jenkins and 7 Toughest Days on Earth, and executive produced the multi-award-winning documentary, The March on Washington: Keepers of the Dream in partnership with ESPN’s The Undefeated. She also scaled the Nat Geo Kids YouTube channel to 1.5M+ subscribers and led the Emmy-nominated Nat Geo Kids Block. Known for her passion, collaborative, story-first leadership, Aneka blends creativity with strategic clarity—championing diverse voices, building meaningful partnerships, and sparking work that moves audiences and culture forward.
Chantay Smith is a seasoned production professional with over a decade of experience in the film and media industry. She has managed the production of hundreds of hours of television for major broadcasters and streamers, excelling in budget management, scheduling, and team leadership. Currently serving as the Executive in Charge of Production at Willie B Studios, Chantay combines her expertise with a passion for mentoring the next generation of media professionals. A strong advocate for mental health, she is dedicated to guiding the next wave of entertainment professionals as they navigate careers in the ever-evolving media landscape.